Trailer analysis

This trailer is for the movie Oceans 11. It features a non linear structure that is essential for trailers as well as a montage of shots which help piece the trailer together in a way that it does not give too much information away. Another way in which the trailer gives the audience knowledge about the plot is the use of broken dialogue taken from various scenes as well as having a typical Hollywood voiceover. The icons of the heist genre are clear which makes it easy for the audience to establish the genre of the film. The fast paced editing is something we need to imitate when creating our trailer as well as the editing techniques such as motion control and dips to black. The trailer is also clever in terms of showing the main characters as they feature throughout the trailer, despite having an ensemble cast. They have equal amounts of screen time which tell the audience who the main characters are and what each of their job is in the trailer. As well as showcasing the characters' roles in the movie, they present the A-List actors that star in the film, which attract audiences who are familiar with the cast, which also make them want to watch the film




 

This film is called The Art of the Steal, and is another heist film trailer. The trailer is visually exiting, which meets the expectations of the heist film audiences through the conventional icons that are used and seen. The split screens that introduce the characters is something that had caught my eye, adding interest to the trailer as well as the fast paced editing which is seen in the previous trailer (Oceans 11). the captions are that are presented next to a freeze frame of the character explain their role in the film, which is important for narrative as well as characterisation and understanding for the audience. The effects of the colours also add interest to the trailer, which is a classic effect that is seen in previous heist movies such as Reservoir Dogs and The Italian Job.

Film Poster Photogrophy

The pictures that were taken above had been used for the creation of my film poster and magazine front cover. They all featured a mid-to-long shot view of the character showing the costume and featured props. I chose to take the pictures separately as it would have been easier for me to crop them all out individually and place them how I wanted them to look, and crop them out one by one into a different background other than the white sheet in the photo shoot, and placed them as an ensemble, which conforms to the type of photography used in other heist film posters such as Oceans 11.

Planning for Magazine and Film poster

Film Poster

Colour Scheme:

Red, White and Black

Type of Poster:

Main Poster

Photography

Mid-Long shot of the characters positioned in an ensemble

Tagline

"Like taking candy from a baby"

Magazine

Main image

Long shot of the cast member carrying a gun - Iconic to the heist genre

Name of Magazine

Optical

Headline

Candy

Sell Lines

Exclusive previews

First word on

Banner

Includes names of films that would be previewed in the magazine itself

Storyboard and Shot List

Shot list

Establishing Shot
Mid Shot
Close Up
Shot reverse shot
Extreme close up
Low angle shot

Locations

Rooftops

Banks

Casino

Alleyways

Offices

Liverpool Street 

Canary Wharf

Possible Filming Locations

All these locations were chosen as they were seen in other heist movies, which could be used to heighten the realism of our trailer. It shows how the heist is set in London, our USP, and how it is different to mainstream Hollywood heist films such as Now You See Me. The locations above conformed to the heist genre as well as capturing the right atmosphere for a heist film. These photographs will help us in terms of cancelling out other locations as we now have a visual image of possible locations to film.

Analysis of Real Media Products

Poster Analysis

The white background in the poster makes the red and black colours stand out, which could symbolise danger, reflected in the iconography of the gun.

The age range of the film can be suggested through the use of weapons as props in the poster itself as well as the blood splatters in the word "Dogs."

The iconography such as the suits are again shown in this poster, suggesting that it is a recurring theme in the heist genre. It also shows how all the characters are linked, and how there is no specific main character; the choice of an ensemble is used again to further convey this idea to the audience.
Black and white are the colours that are used again, compared to the above poster showing the recurring motif yet again in heist films. The difference is that red is not used, but the colour grey is present. It connotes the idea of the sophistication of the film which is backed up through the images of the cast in suits and how they seem to weave in and out of the film title.
The way the cast is positioned behind the title suggest that the film has an edge to it, that makes it almost dreamlike, capturing the audience's attention as a form of escapism. It can also be seen as a unique selling point as it looks nothing like a heist movie, but at the same time, meets audience expectations and conforms to the icons that fall within the heist genre.
The violence of the film is not conveyed compared to the poster above showing how it targets a younger age range to what Reservoir Dogs targets.
Again, the use of long shot photography is used, but differently compared to Reservoir dogs: The camera is placed at an angle where the cast have to look up which helps initiate the catchphrase in the poster "The closer you look, the less you'll see," which is why the positions of the characters may be laid out the way it is.

Magazine Analysis